I saw this referenced on TV during the NCAA tournament and checked it out. A website ranked every city in the country with one or more Division 1 basketball programs for "Best Cities for College Basketball Fans." They also include a detailed description of their methodology for the rankings (it's included in the link below).
Valpo comes in 80th out of 289 cities - and the best among the 10 MVC cities.
Valparaiso, IN - 80th
Cedar Falls, IA - 97th
Normal, IL - 102nd
Chicago, IL - 111th
Terre Haute, IN - 155th
Evansville, IN - 159th
Carbondale, IL - 176th
Springfield, MO - 211th
Peoria, IL - 255th
Des Moines, IA - 265th
https://wallethub.com/edu/best-cities-for-college-basketball/32944/
Valpo comes in 80th out of 289 cities - and the best among the 10 MVC cities.
Valparaiso, IN - 80th
Cedar Falls, IA - 97th
Normal, IL - 102nd
Chicago, IL - 111th
Terre Haute, IN - 155th
Evansville, IN - 159th
Carbondale, IL - 176th
Springfield, MO - 211th
Peoria, IL - 255th
Des Moines, IA - 265th
https://wallethub.com/edu/best-cities-for-college-basketball/32944/