Quote from: valpo95 on February 16, 2021, 11:50:30 AMQuote from: mj on February 16, 2021, 10:45:23 AM
The process for this type of decision is important. VU knew that changing the name would be upsetting to some people. Instead of trying to be conciliatory, they stuck their finger in the eye of anyone who would question the decision. That's bad politics, that's bad PR. They took something that, if done right, could bring the school together and instead created division. Would some people be always be upset at the name change? Yes. But a lot less people would be upset if the university didn't lie to them about the direction they were headed.
Again, the entire process reflects poorly on leadership.
I could not agree more with mj - this is exactly the problem.
Certainly, changing the mascot was going to be controversial. Doing so was controversial at other universities (think North Dakota, Marquette, Wheaton, Miami OH among others), and the timing of the announcement during a presidential transition made sense. Yet given the historic affinity for the Crusader, the President and the University should have been far more thoughtful and respectful.
How about saying something like:
"...I recognize this decision is controversial, yet I remind everyone that the Crusader was not always our mascot. When selected in 1942, President O.P. Kretzmann said, 'The term Crusader... is, I believe, an excellent choice. It connotes the courage and devotion to ideals for which the University stands.' Tens of thousands of students, alumni, athletes and fans have embraced the positive ideals of our University. We seek to be known for our commitment to integrity, truth, faith and our pursuit of excellence; our students strive for that in the classroom and in competition. We all share pride in the courage and devotion to ideals associated with our historic mascot.
Unfortunately, it has become clear that over time the name and imagery associated with being a 'crusader' has changed. This is especially true for those not familiar with Valparaiso University; there are obvious negative associations with religious wars, and I've become aware that certain hate groups have used the name to further their interests. Clearly, we do not wish to be associated with such negative symbolism.
It is now time to retire the Crusader mascot. We do so not because our shared commitment to the ideals of Valparaiso University has changed, but because the old mascot has become less effective in representing those ideals to those outside the University.
In the coming months, you will hear more about the process as we look for a new mascot. Please join me in this process, and thank you for your continued commitment to the shared future of Valparaiso University."
Do you do this for a living? This is exactly how the university should have went about this. I do think they have the opportunity to come up with a more unique name that represents the university better than the generic Crusader. It hasn't really been addressed how the university will come up with a new name. Are they taking submissions? Putting it up to a vote? Hearing input from alumni and students? It seems like they didn't really think this all the way through.