(http://i.imgur.com/MWuC0Fi.jpg)
That was classic Valpo. Your new Crusader doesn't have as much character... anyway, good luck on Thursday.
It looked like a 90's Disney character and was virtually unmarketable when put next to a university brand. It also had a similarity to Notre Dame which could be perceived as a knock off. Historically the fighting crusader logo came first, but nobody really knows that. I think going forward, Valpo has a much better brand that looks much more legitimate and less "hey look at me we're the cute little mid major."
Also instead of wondering about our aesthetics, maybe you guys should wonder "What are we even WEARING?" next time you wear those gaudy bronze shoes :p
The "new" Crusader is the poster child for political correctness run amok. One of the biggest marketing disasters in the history of VU. Proof of the pudding - to this day people haven't bought into it, and to this day it still has to be explained and defended. When your target market doesn't understand what you did or why you did it, it's simply referred to in the business as "a bust."
Remember the Uhlan!
Quote from: wh on March 18, 2013, 10:37:03 AM
The "new" Crusader is the poster child for political correctness run amok. One of the biggest marketing disasters in the history of VU. Proof of the pudding - to this day people haven't bought into it, and to this day it still has to be explained and defended. When your target market doesn't understand what you did or why you did it, it's simply referred to in the business as "a bust."
:clap:
I like the old one.
Quote from: wh on March 18, 2013, 10:37:03 AM
The "new" Crusader is the poster child for political correctness run amok. One of the biggest marketing disasters in the history of VU. Proof of the pudding - to this day people haven't bought into it, and to this day it still has to be explained and defended. When your target market doesn't understand what you did or why you did it, it's simply referred to in the business as "a bust."
One of the things we completely agree on! This new crusader...ugh! ???
I agree with a3uge...I personally like the new Crusader and don't think it really needs to be explained. I'm not sure where this "proof of the pudding" that no one buys into the new Crusader is coming from. Sure, we could go back to looking like a middle school if that's what everyone wants, but I don't see a reason to and I don't see where all of the political correctness has "run amok" especially when we not only kept the Crusader as our mascot, but strengthened it and made it less of a joke.
Quote from: wh on March 18, 2013, 10:37:03 AM
The "new" Crusader is the poster child for political correctness run amok. One of the biggest marketing disasters in the history of VU. Proof of the pudding - to this day people haven't bought into it, and to this day it still has to be explained and defended. When your target market doesn't understand what you did or why you did it, it's simply referred to in the business as "a bust."
Actually coming out with a marketing strategy and a brand is considered one of the biggest marketing disasters in the history of VU, got it. "When your target market doesn't understand what you did" - isn't the target audience potential students? I guess you're right. The target market wouldn't understand what they did or why because they didn't even know Valpo existed. Valpo did a horrible job of marketing the university - from it's 3 million logos (each sport had a crusader playing the sport) to its lack of a university-wide logo, to the awful website that looks different from page to page. The different colleges were responsible for their own marketing as well, so brochures used a variety of different templates and logos. You could receive a piece of literature from two different departments and they could look like they were from two different universities.
As for the athletics logo:
Just look at the comments on Sportslogos.net
User's Rating: 4.6/10 (56 votes cast)
http://www.sportslogos.net/logos/view/p0coxn0220o973xt1hdqsl0mg/Valparaiso_Crusaders/2000/Primary_Logo (http://www.sportslogos.net/logos/view/p0coxn0220o973xt1hdqsl0mg/Valparaiso_Crusaders/2000/Primary_Logo)
User's Rating: 8.1/10 (27 votes cast)
http://www.sportslogos.net/logos/view/89418392011/Valparaiso_Crusaders/2011/Primary_Logo (http://www.sportslogos.net/logos/view/89418392011/Valparaiso_Crusaders/2011/Primary_Logo)
The comments on the old logo were negative and accusations of a cheap Notre Dame ripoff. The consensus from the small sample seems to indicate it was an improvement from the old cartoony logo.
Quote from: okinawatyphoon on March 18, 2013, 12:44:24 PM
I agree with a3uge...I personally like the new Crusader and don't think it really needs to be explained. I'm not sure where this "proof of the pudding" that no one buys into the new Crusader is coming from. Sure, we could go back to looking like a middle school if that's what everyone wants, but I don't see a reason to and I don't see where all of the political correctness has "run amok" especially when we not only kept the Crusader as our mascot, but strengthened it and made it less of a joke.
It has become politically correct to criticize people for being politically correct (regardless of whether the charge is accurate).
Quote from: wh on March 18, 2013, 10:37:03 AM
The "new" Crusader is the poster child for political correctness run amok. One of the biggest marketing disasters in the history of VU. Proof of the pudding - to this day people haven't bought into it, and to this day it still has to be explained and defended. When your target market doesn't understand what you did or why you did it, it's simply referred to in the business as "a bust."
I don't agree. There were many critics but that doesn't mean the new Crusader was a bust. I believe the new Crusader is more realistic looking. There were many posters who said the old Crusader was cartoonish. If we don't like the new Crusader then maybe Valpo should change the mascot all together.
Quote from: a3uge on March 18, 2013, 01:01:59 PM
Quote from: wh on March 18, 2013, 10:37:03 AM
The "new" Crusader is the poster child for political correctness run amok. One of the biggest marketing disasters in the history of VU. Proof of the pudding - to this day people haven't bought into it, and to this day it still has to be explained and defended. When your target market doesn't understand what you did or why you did it, it's simply referred to in the business as "a bust."
Actually coming out with a marketing strategy and a brand is considered one of the biggest marketing disasters in the history of VU, got it. "When your target market doesn't understand what you did" - isn't the target audience potential students? I guess you're right. The target market wouldn't understand what they did or why because they didn't even know Valpo existed. Valpo did a horrible job of marketing the university - from it's 3 million logos (each sport had a crusader playing the sport) to its lack of a university-wide logo, to the awful website that looks different from page to page. The different colleges were responsible for their own marketing as well, so brochures used a variety of different templates and logos. You could receive a piece of literature from two different departments and they could look like they were from two different universities.
As for the athletics logo:
Just look at the comments on Sportslogos.net
User's Rating: 4.6/10 (56 votes cast)
http://www.sportslogos.net/logos/view/p0coxn0220o973xt1hdqsl0mg/Valparaiso_Crusaders/2000/Primary_Logo (http://www.sportslogos.net/logos/view/p0coxn0220o973xt1hdqsl0mg/Valparaiso_Crusaders/2000/Primary_Logo)
User's Rating: 8.1/10 (27 votes cast)
http://www.sportslogos.net/logos/view/89418392011/Valparaiso_Crusaders/2011/Primary_Logo (http://www.sportslogos.net/logos/view/89418392011/Valparaiso_Crusaders/2011/Primary_Logo)
The comments on the old logo were negative and accusations of a cheap Notre Dame ripoff. The consensus from the small sample seems to indicate it was an improvement from the old cartoony logo.
if I am understanding a3uge's comment, he was saying that the old marketing effort was a disaster, not the new one. My understanding was that the entire makeover wass to accomplish a unified approach, with colors, letter style and new logos. I think I like the new stuff, but I'm not a marketing guy.
Quote from: bbtds on March 18, 2013, 01:17:37 PM
Quote from: wh on March 18, 2013, 10:37:03 AM
The "new" Crusader is the poster child for political correctness run amok. One of the biggest marketing disasters in the history of VU. Proof of the pudding - to this day people haven't bought into it, and to this day it still has to be explained and defended. When your target market doesn't understand what you did or why you did it, it's simply referred to in the business as "a bust."
I don't agree. There were many critics but that doesn't mean the new Crusader was a bust. I believe the new Crusader is more realistic looking. There were many posters who said the old Crusader was cartoonish. If we don't like the new Crusader then maybe Valpo should change the mascot all together.
I personally prefer the new one but to the extent that it is intended to be "unisexual" (the face mask is closed so it could be either), it certainly is politically correct, whether it was intended or not.
I don't know that it could be anything but male...but maybe that's because I'm from Florida and women down here do NOT dress anything like that.
I see that the ND logo was produced in 1964, when was our fighting Crusader originally developed? I thought I remember being told that ours came first
Quote from: a3uge on March 18, 2013, 01:01:59 PM
Quote from: wh on March 18, 2013, 10:37:03 AM
The "new" Crusader is the poster child for political correctness run amok. One of the biggest marketing disasters in the history of VU. Proof of the pudding - to this day people haven't bought into it, and to this day it still has to be explained and defended. When your target market doesn't understand what you did or why you did it, it's simply referred to in the business as "a bust."
Actually coming out with a marketing strategy and a brand is considered one of the biggest marketing disasters in the history of VU, got it. "When your target market doesn't understand what you did" - isn't the target audience potential students? I guess you're right. The target market wouldn't understand what they did or why because they didn't even know Valpo existed. Valpo did a horrible job of marketing the university - from it's 3 million logos (each sport had a crusader playing the sport) to its lack of a university-wide logo, to the awful website that looks different from page to page. The different colleges were responsible for their own marketing as well, so brochures used a variety of different templates and logos. You could receive a piece of literature from two different departments and they could look like they were from two different universities.
As for the athletics logo:
Just look at the comments on Sportslogos.net
User's Rating: 4.6/10 (56 votes cast)
http://www.sportslogos.net/logos/view/p0coxn0220o973xt1hdqsl0mg/Valparaiso_Crusaders/2000/Primary_Logo (http://www.sportslogos.net/logos/view/p0coxn0220o973xt1hdqsl0mg/Valparaiso_Crusaders/2000/Primary_Logo)
User's Rating: 8.1/10 (27 votes cast)
http://www.sportslogos.net/logos/view/89418392011/Valparaiso_Crusaders/2011/Primary_Logo (http://www.sportslogos.net/logos/view/89418392011/Valparaiso_Crusaders/2011/Primary_Logo)
The comments on the old logo were negative and accusations of a cheap Notre Dame ripoff. The consensus from the small sample seems to indicate it was an improvement from the old cartoony logo.
Where should I begin?
---"Coming out" with the wrong marketing strategy and brand is worse than not "coming out" with one at all.
---"Potential students" are one and only one of many target audiences representing the university's total target market. Your target market includes all of the university's stakeholders, of which there are several primaries.
---More than a "small sample size", the comments on Sportslogos.net are statistically insignificant and therefore useless in drawing any conclusions - pro or con.
---I will grant you that developing a single comprehensive marketing plan for the university as opposed to the old siloed, dept-run efforts was a good idea. That doesn't automatically mean that everything in the new plan was a good idea. There were a lot of things done well, including the advent of new colors, new website, new logo, etc. Unfortunately, the "new" mascot clearly falls short IMO, and in the opinion of many others. Hey, if you're proud of it, so be it.
Quote from: wh on March 18, 2013, 02:06:11 PMThere were a lot of things done well, including the advent of new colors, new website, new logo, etc. Unfortunately, the "new" mascot clearly falls short IMO, and in the opinion of many others. Hey, if you're proud of it, so be it.
I applaud you for being diplomatic about the new mascot. :clap: :clap:
Since we're on the topic of branding, I have to say that the adopted lime green accent color that was incorporated into the new marketing strategy showed a clear disconnect between VU and its athletic programs, IMO. With the new branding initiative, we had a wonderful opportunity to roll out a third color that could have also be used to enhance Valpo athletics by showcasing "alternate" jerseys or uniforms in that chosen color for special games or for special occasions. If done correctly, the accent color could have been really workable both administratively and athletically. (Think ND green.) Didn't happen that way at all.
Yeah, I understand--green is the color of life or whatever so that is why it was chosen. However, VU is located 20 minutes from Lake Michigan, not 20 minutes from Key Largo.
Just thought I'd throw this out there that the ESPN Playbook Underdog Preview says that our Crusader mascot "looks awesome" :thumbsup:
http://espn.go.com/blog/playbook/fandom/post/_/id/19718/how-to-pick-ncaa-tournament-underdogs (http://espn.go.com/blog/playbook/fandom/post/_/id/19718/how-to-pick-ncaa-tournament-underdogs)
Quote from: crusaderjoe on March 18, 2013, 02:52:16 PM
Since we're on the topic of branding, I have to say that the adopted lime green accent color that was incorporated into the new marketing strategy showed a clear disconnect between VU and its athletic programs, IMO. With the new branding initiative, we had a wonderful opportunity to roll out a third color that could have also be used to enhance Valpo athletics by showcasing "alternate" jerseys or uniforms in that chosen color for special games or for special occasions. If done correctly, the accent color could have been really workable both administratively and athletically. (Think ND green.) Didn't happen that way at all.
Yeah, I understand--green is the color of life or whatever so that is why it was chosen. However, VU is located 20 minutes from Lake Michigan, not 20 minutes from Key Largo.
Yeah, Marquette is able to use the powder blues quite nicely... I'm wondering if Valpo will eventually use the green in that capacity. Brown and Gold is already a pretty unique combination. Wyoming is the only other school to use those two colors together, and they do a horrible job of sticking with it. I don't understand why Valpo would hand out the green balloons when it had no other uniforms/aesthetics with the color. It looks good in publications, and it's used fairly consistently (only in script fonts or in small wavy lines on footers), but not sure how well it would translate to athletics.
The guideline is 10% of content?
Sneakers? Socks?
10% use tells me that the goal was to utilize the lime color sparingly, if at all on the uniform. Again, IMO this was a really missed opportunity to blend a third color more substantially athletically since the primary colors are not that popular of a color combo to begin with. I think we missed a great athletic apparel merchandising opportunity.
What I don't get is that there was all of this effort to consolidate VU's intellectual property via the logo and branding across the university yet the school still fails to follow its own trade dress from an athletic standpoint. Case in point: the color black. Someone in another thread said the uniforms for Thursday will be black and gold. Huh? Is Purdue playing MSU this week? School colors are brown and gold. If brown and gold is such a terrible combination in that Valpo's most visible athletic uniforms won't even sport it then why pick a color like lime green to accent it? So the color combo can be even more, uh, "unique"? I guess there are smarter people than me making the decisions, but I just don't get it. The whole accent color issue is a tangle athletically, IMO.
Quote from: crusaderjoe on March 18, 2013, 07:41:42 PMCase in point: the color black. Someone in another thread said the uniforms for Thursday will be black and gold.
I don't know that anyone said anything about the uniforms. There is a photo of the SHOES, which are mostly gold with black accents. Also, in that thread, the gray uniforms were brought up (and suggested to be never seen again).
I would think we will wear gold...but that's nothing more than a guess...
Quote from: ValpoHoops on March 18, 2013, 07:52:01 PM
Quote from: crusaderjoe on March 18, 2013, 07:41:42 PMCase in point: the color black. Someone in another thread said the uniforms for Thursday will be black and gold.
I don't know that anyone said anything about the uniforms. There is a photo of the SHOES, which are mostly gold with black accents. Also, in that thread, the gray uniforms were brought up (and suggested to be never seen again).
I would think we will wear gold...but that's nothing more than a guess...
Wow--you guys were talking about shoes? Someone mentioned the grays, so I thought you were discussing the uniform itself. I didn't see any photos of the shoes (still don't), so that might be the reason for the confusion. My mistake.
I know we've used black quite a bit in the past. I would hope that if we're going to be consistent about the use of the new logo across all areas of the University, we would also be consistent about the uniform colors across all sports teams, with of course exceptions here and there if needed, to maintain consistent branding.
Here you are, good sir.
Quote from: crusaderjoe on March 18, 2013, 08:19:52 PM
Quote from: ValpoHoops on March 18, 2013, 07:52:01 PM
Quote from: crusaderjoe on March 18, 2013, 07:41:42 PMCase in point: the color black. Someone in another thread said the uniforms for Thursday will be black and gold.
I don't know that anyone said anything about the uniforms. There is a photo of the SHOES, which are mostly gold with black accents. Also, in that thread, the gray uniforms were brought up (and suggested to be never seen again).
I would think we will wear gold...but that's nothing more than a guess...
Wow--you guys were talking about shoes? Someone mentioned the grays, so I thought you were discussing the uniform itself. I didn't see any photos of the shoes (still don't), so that might be the reason for the confusion. My mistake.
I know we've used black quite a bit in the past. I would hope that if we're going to be consistent about the use of the new logo across all areas of the University, we would also be consistent about the uniform colors across all sports teams, with of course exceptions here and there if needed, to maintain consistent branding.
I honestly thought they were blue on the bottom. I agree with the black thing though (uniwatch calls it BFBS - black for black sake). I think brown and gold are huge assets to the university... Wyoming is the only other D1 school with the combination. Lehigh uses brown as well. I'd rather have a unique combo than be yet another generic looking school with black and gold.
I'm not sure you'll ever see the green in athletic uniforms, but maybe the setter in Volleyball could wear a green uni instead of pink?
Ever wonder what a Valpo jockey silk would look like? Me neither.
(http://www.courier-journal.com/graphics/2013/03/ncaa-silks/valpo.jpg)
http://www.courier-journal.com/interactive/article/20130318/SPORTS13/130318007/Put-your-team-s-NCAA-Tournament-silk-your-Facebook-page?gcheck=1&nclick_check=1 (http://www.courier-journal.com/interactive/article/20130318/SPORTS13/130318007/Put-your-team-s-NCAA-Tournament-silk-your-Facebook-page?gcheck=1&nclick_check=1)
Was a little surprised when we hosted the Horizon League championship viewing party we were sent some "party favors" that included little pom poms that were brown and gold with probably 10% lime green mixed in. That seems a little forced to me. Somebody is really trying to make this lime green thing stick.
If there are any changes to the uniform colors for Thursday's game, all I can think with this is that NIKE had a lot more to do with it to market their brand, and we didn't really get to provide too much feedback? I mean have any of you paid close attention to the uniforms that Cincinnati or Notre Dame wore? I think Louisville had them too? They were hideous, but I think the NIKE money doesn't allow for too much opportunity for the schools to have much say in what the uniforms will look like, as NIKE uses the NCAA tournament to MARKET their BRAND, and they don't seem to care about a school's true colors, unless they can make them look cool or better?
(http://i.imgur.com/WfMPWmf.jpg)
:o
Quote from: Giant Moose on March 19, 2013, 12:43:08 PM
(http://i.imgur.com/WfMPWmf.jpg)
:o
What the hell am I looking at?
My initial reaction to that uniform:
(http://gifrific.com/wp-content/uploads/2012/09/Michael-scott-no-god-no.gif)
It's photoshopped - the bottom of the gold stripe gave it away.
(http://img0.etsystatic.com/005/0/7264273/il_fullxfull.372896312_6e27.jpg)
Haha, yeah, just messing with you guys. It's an old Atlanta Hawks jersey with your colors. All in good fun. Lime looks a little better than I thought with your colors but doesn't seem right for Valpo.
Quote from: Giant Moose on March 19, 2013, 01:26:12 PMHaha, yeah, just messing with you guys. It's an old Atlanta Hawks jersey with your colors. All in good fun. Lime looks a little better than I thought with your colors but doesn't seem right for Valpo.
I knew it was a shop, but I still don't want it. Someone from the Athletic Department is going to see that and say "YES, we have our alternate uniform now!"
'Hoops, thanks for trying to attach the picture of the shoes for me. Still can't see it for some reason. (Don't worry about it, I'll see them on Thursday.)
That photoshop of the jersey is awesome. It really shows how unworkable lime green is athletically--particularly with a brown and gold combo. Now trade lime green for a deep burgundy, deep crimson, or dark maroon and I think we might have a winner.
Quote from: crusaderjoe on March 19, 2013, 03:14:11 PM
That photoshop of the jersey is awesome. It really shows how unworkable lime green is athletically--particularly with a brown and gold combo. Now trade lime green for a deep burgundy, deep crimson, or dark maroon and I think we might have a winner.
You mean, kind of like the plume on the helmet of our former mascot?
(http://i.imgur.com/MWuC0Fi.jpg)
Wow, that actually works rather nicely...
While the lime green color still appears rather prominently on the website, those ridiculous lifelines have started to fade into the sunset. I do have to say that I kind of like them in the "young people of promise" Horizon League Network ad, but when someone said when they first appeared that they would become a distinctively recognizable part of the VU brand I have to say "so long, farewell, auf wiedersehen, goodbye".
joe, from one florida guy to another ... let's help end this East Coast-West Coast warfare.
(actually, having seen them it might actually escalate)
(http://oi49.tinypic.com/118q8ex.jpg)
I hope these shoes do not cause us to have more turnovers! The color commentator of the Concordia Andrean semi-state game kept commenting on how the brightness of Nick Davidson's shoes called attention to his feet and that was why the refs were calling him for travelling. :lol:
Quote from: FWalum on March 19, 2013, 04:55:30 PM
I hope these shoes do not cause us to have more turnovers! The color commentator of the Concordia Andrean semi-state game kept commenting on how the brightness of Nick Davidson's shoes called attention to his feet and that was why the refs were calling him for travelling. :lol:
Wwwrrrrrightttttt State something obscure on TV and act like it's obvious!
I just hope the color of the floor isn't similar to our uniforms / shoes. Can't remember what away game it was but we seemed to fade into the background.
maybe someone just needs to come up with a personality for our crusader. right now he just struts around...still more cute than fierce. Enjoyed seeing the other horizon league mascots in the tournament. Rowdy the wolf mascot was pretty good. The phoenix was just creepy.
Yes, Rowdy Raider was great. He came up into the stands, mixed with the Valpo crowd, stopped to give fives to the kids and posed for pictures.
Quote from: wh on March 19, 2013, 08:00:08 PMYes, Rowdy Raider was great. He came up into the stands, mixed with the Valpo crowd, stopped to give fives to the kids and posed for pictures.
eh...call me old-fashioned...but i thought he looked cheap. and a little creepy.
like creepier than the phoenix.
(http://photography226.files.wordpress.com/2013/03/raider-fans.jpg?w=774&h=612)
Apostle - I didn't realize you came up for the game. That's cool! I remember last year tex flew up and had a great time. What did you think about the overall experience?
Quote from: wh on March 19, 2013, 08:28:51 PMApostle - I didn't realize you came up for the game.
touché, my friend. two-shay.
Quote from: LaPorteAveApostle on March 19, 2013, 08:39:59 PM
Quote from: wh on March 19, 2013, 08:28:51 PMApostle - I didn't realize you came up for the game.
touché, my friend. two-shay.
Just having a little fun. :)
and well-played at that.
(thankfully i'm not that old, but i used to be in tuscaloosa, where I suppose i must have looked like that hanging out with college kids, even law students. then i moved to naples, where without dieting or working out, i went from being "oldest uncoolest in bar" to "youngest coolest in bar" which is weird, but acceptable. the best part is it'll be true for another 25-30 years. unless i move.)
(http://i.qkme.me/35btw9.jpg)
Quote from: LaPorteAveApostle on March 19, 2013, 09:02:51 PM
and well-played at that.
(thankfully i'm not that old, but i used to be in tuscaloosa, where I suppose i must have looked like that hanging out with college kids, even law students. then i moved to naples, where without dieting or working out, i went from being "oldest uncoolest in bar" to "youngest coolest in bar" which is weird, but acceptable. the best part is it'll be true for another 25-30 years. unless i move.)
(http://i.qkme.me/35btw9.jpg)
Truth would never be able to live in Naples or for that matter many parts of Florida. The "real" truth is that the world population is getting older all the time and the young are just going to have to deal with the older population. Remember that all you who want to become doctors and save lives. ;)
Quote from: a3uge on March 18, 2013, 03:52:45 PMQuote from: crusaderjoe on March 18, 2013, 02:52:16 PMSince we're on the topic of branding, I have to say that the adopted lime green accent color that was incorporated into the new marketing strategy showed a clear disconnect between VU and its athletic programs, IMO. With the new branding initiative, we had a wonderful opportunity to roll out a third color that could have also be used to enhance Valpo athletics by showcasing "alternate" jerseys or uniforms in that chosen color for special games or for special occasions. If done correctly, the accent color could have been really workable both administratively and athletically. (Think ND green.) Didn't happen that way at all. Yeah, I understand--green is the color of life or whatever so that is why it was chosen. However, VU is located 20 minutes from Lake Michigan, not 20 minutes from Key Largo.
Yeah, Marquette is able to use the powder blues quite nicely... I'm wondering if Valpo will eventually use the green in that capacity. Brown and Gold is already a pretty unique combination. Wyoming is the only other school to use those two colors together, and they do a horrible job of sticking with it. I don't understand why Valpo would hand out the green balloons when it had no other uniforms/aesthetics with the color. It looks good in publications, and it's used fairly consistently (only in script fonts or in small wavy lines on footers), but not sure how well it would translate to athletics.
Pretty sure there are quite a few schools that have brown and gold as their colors, I know Western Michigan University is Brown and Gold
Quote from: demonstrationHall on March 20, 2013, 07:37:17 PM
Quote from: a3uge on March 18, 2013, 03:52:45 PMQuote from: crusaderjoe on March 18, 2013, 02:52:16 PMSince we're on the topic of branding, I have to say that the adopted lime green accent color that was incorporated into the new marketing strategy showed a clear disconnect between VU and its athletic programs, IMO. With the new branding initiative, we had a wonderful opportunity to roll out a third color that could have also be used to enhance Valpo athletics by showcasing "alternate" jerseys or uniforms in that chosen color for special games or for special occasions. If done correctly, the accent color could have been really workable both administratively and athletically. (Think ND green.) Didn't happen that way at all. Yeah, I understand--green is the color of life or whatever so that is why it was chosen. However, VU is located 20 minutes from Lake Michigan, not 20 minutes from Key Largo.
Yeah, Marquette is able to use the powder blues quite nicely... I'm wondering if Valpo will eventually use the green in that capacity. Brown and Gold is already a pretty unique combination. Wyoming is the only other school to use those two colors together, and they do a horrible job of sticking with it. I don't understand why Valpo would hand out the green balloons when it had no other uniforms/aesthetics with the color. It looks good in publications, and it's used fairly consistently (only in script fonts or in small wavy lines on footers), but not sure how well it would translate to athletics.
Pretty sure there are quite a few schools that have brown and gold as their colors, I know Western Michigan University is Brown and Gold
Gold as in athletic gold, not Vegas gold. The whole point was that Valpo has a unique color combo only matched by 1 other school. But even if you include Vegas gold, that's only three schools. For D1. There's a couple non-D1 schools with brown and gold.
(http://trueblab.com/files/62862adelphi.jpg)
(http://users.rowan.edu/~parsle86/Pictures/ru.jpg)
Maybe St Bonaventure can get away with calling themselves brown and gold, but obviously a different shade:
(http://upload.wikimedia.org/wikipedia/en/thumb/1/13/StBonaventureBonnies.png/220px-StBonaventureBonnies.png)
Lehigh also uses a brwon and white and another cream color similar to St Bonaventure. Definitely a different color combination, but a little similar.
But what other 'quite a few' are you talking about?
Are you including Maroon and Gold like Loyola and Minnesota? ULM? Because I don't think it's the same color.
UBC's logo is Brown and Gold, but Brown and Gold aren't their school colors.
pwned!
(https://lh4.googleusercontent.com/-hD1eNwH7n00/UUsu0wzyYDI/AAAAAAAACfs/s0rAdVTVOQ8/s889/MWuC0Fi.jpg)
That certainly helps :-X