The quality of Green Bay's web page promoting the upcoming season for its men's basketball team is far superior to anything like it in the HL. I'm not talking about "pretty" (which it isn't), but rather message. Included on the same page:
*5 min. video of Coach Wardle discussing this year's schedule. Unquestionably, GB put together a first class OOC schedule, and Wardle does a great job of bragging it up and explaining the benefits. He talks about getting fans in the seats and promotes their $98 season ticket package. Also, notice that the video is sponsored.
*second video promoting season ticket sales with video clips featuring their 4 top players (also sponsored)
*banner across the top promoting their $98 season ticket special - clickable - gives you all the details
Someone up there knows the nuts and bolts of product marketing.
http://www.greenbayphoenix.com/ViewArticle.dbml?DB_OEM_ID=22500&ATCLID=209641288 (http://www.greenbayphoenix.com/ViewArticle.dbml?DB_OEM_ID=22500&ATCLID=209641288)
You forgot to mention the catchy slogan
(http://cdn.meme.li/instances/500x/54236955.jpg)